Cover
A silent coffee shop that invites people to rediscover the joy of reading through a calm, minimalist identity designed to turn stillness into something social.
[OVERVIEW]
Cover is a café concept that replaces chatter with quiet. Its brand identity pairs mindfulness with modern design, creating a space where reading feels meaningful again. Every element supports calm, focus and curiosity.
Year
2024
Category
Creative Direction
Project Type
Location
Newcastle, UK
[BEHIND THE DESIGN]
CREATIVE DIRECTION
The brand visualises silence through restraint. Clean typography, soft contrast, and muted tones encourage stillness while small, playful details keep things human and warm.
DESIGN SYSTEM
Pens replace voices when ordering. Loyalty bookmarks and compostable cups become everyday gestures of thoughtfulness, extending the brand’s mindful experience beyond visuals.
DIGITAL PRESENCE
Social media continues the story through #UnderCover, inviting readers to share their quiet moments. Each post balances calm and curiosity, turning digital noise into shared stillness.
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