Harmony Heights
A satirical identity for a fictional wellness hotel and game show that blurs the line between faith, entertainment and redemption.
[OVERVIEW]
Harmony Heights reimagines addiction recovery as a cheerful game show. Combining religious symbolism, parody branding and cultish optimism, it explores how belief and branding intertwine in the pursuit of salvation.
Year
2024
Category
Branding
Project Type
Location
Salt Lake City, UT
[BEHIND THE DESIGN]
CREATIVE DIRECTION
Research uncovered a link between recovery, faith, and television, each offering structure and belonging. The brand merges these worlds into a bright, unsettling satire.
VISUAL LANGUAGE
Daytime-TV sincerity meets gospel zeal. The identity uses exaggerated smiles, bright colour palettes and evangelical slogans to parody the aesthetics of devotion. Expressed largely through the show's host, Norman The Morman, played by Jim Carrey.
DIGITAL EXPERIENCE
The website extends the satire into sincerity, offering visitors confession hotlines and recovery stories. Beneath the parody lies a genuine message: hope and humour can coexist.
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